- The vast majority of American games companies cancel and delay requests Amid a high tariff banned on China, which makes approximately 80 % of all the games sold in the United States, the industry group warned that the freezing game supply chain, aimed at getting many companies out of work and Christmas “at risk” this year.
For consumers, the shopping season begins on holidays in about six months. But for retailers and manufacturers, it is already the Christmas season – and the huge definitions in China freezes the supply chain.
According to the hadith A survey from the Games AssociationThe United States Industry Group representing manufacturers, 80 % of medium -sized companies and 64 % of small companies cancel requests. In addition, 87 % of medium -sized companies and 81 % of small companies delay requests.
Many of these companies may not survive for a long time enough to reach vacations. Nearly half of the small and medium -sized companies, which make up 96 % of American gaming companies, said they will finish work within weeks or months due to the current customs tariffs of the United States.
“The 145 % definitions on Chinese imports led to the freezing of the game production supply chain, which have a devastating effect on small and medium -sized companies, and many of them are family owned … including high levels of canceled requests and important retail purchases, which will quickly lead to the failure to pay loans and blockage,” “Christmas 2025 has warned in danger.”
This is because the holiday shopping season can make or break the minimum store for this year. In fact, Black Friday is traditional when many retailers turn into a profitable, which means that they move from red to black ink in their books.
Meanwhile, China produces approximately 80 % of all games and 90 % of the Christmas goods sold in the United States, and the main guarantors to get products from factories to stores about four to five months, according to what he said New York Times.
Greg Aren, CEO of the Games Association, said, said Times If production does not start soon, “There is a high possibility of a game shortage in this holiday season.”
Jennifer Bergman, owner of the West Side KidS Store store in New York, said she is concerned that she might have no games for sale on Christmas.
I told Times This deficiency is already formed, saying that the importer who was dealing with large steam bike orders had returned a shipment to Canada to avoid the American customs tariff, with Bergman’s willingness to get only part of her matter.
For his part, President Donald Trump admitted on Wednesday that his definitions could affect the availability of games, but reduced the severity.
He told reporters: “Well, children may have two dolls instead of 30 dolls, and the dolls may cost them a few dollars more than that.”
Certainly, giant giant Hasbro I mentioned Strong profits in the first quarter Last week and maintained its instructions for 2025, noting its ability to quickly divert production to alleviate the effects of customs tariffs.
But MGA Entertainment, Bratz maker, LOL SURPRISE, and Little Tiques, was less confident and warned that HASBro’s results did not reflect the general situation.
Consumers, especially families who already feel pressure luck‘s Lake Sydney. “Come on Christmas this year, we are looking for a significant shortage through gaming passages, with prices increased by double numbers or more.”
This story was originally shown on Fortune.com
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