Reddit plays from artificial intelligence intended for a Google Mobilization, not just community community

Steve Hoffman, CEO of Reddit, says there are two types of people who come to the social media platform: Scrollers and researchers.

Scrollars are the ones who come to the basic Reddit product, which is a community conversation and sharing on the topics they sympathize with, from R/Sourdough to R/Popculturechat. Then there are the researchers. People who may write their specific query in Google and “Reddit” in the end so that they can find real advice and opinions of real people.

Reditt answersChatbot, on behalf of artificial intelligence, which prevents answers and craftsmanship from current Reddit posts, dedicated to researchers. Early results indicate that they are already gaining traction.

“Until recently, we haven’t built a product for them,” said Steve Hoffman, CEO of Reddit on Thursday in the company’s profit call in the first quarter. “These users do not come to Reddit for a society at that moment. They come to get an answer. I think we can (recognize) the state of use that the user brings to us and is more effective in solving it.”

During the call, Reddit announced that its answers are already have a million weekly active users since that It was launched in the experimental version in December. Last month, Radhit expanded answers outside the United States, to Australia, the United Kingdom, Canada and India.

The feature, which is still in beta, is currently in the mobile navigation bar as its own separate experience. When going to 2025, Reddit plans to combine the answers deeper into the platform in several different ways.

Hoffman said that the most obvious way to do this is to integrate answers into the basic search box, which may allow users to write a full query instead of just major words.

The CEO also said that the company explores ways to combine answers at the beginning of the user’s trip.

He said: “So you are a new user that opens Reddit for the first time, using answers to find out what is in Reddit and you know that Reddit definitely has what you are looking for.”

Hoffman said that the other “entry point” of answers is through external search, “helping (users) get a more summarized or easy -to -be dangerous version of answering Reddit.

It can also protect Reddat from being at the mercy of Google Search. In the fourth quarter of 2024, the change of the Google Search algorithm in some “fluctuations” with the growth of the Reddit user, which led to the intimidation of investors at that time, despite the profit shortcuts.

“We are an open platform, and we want people to find the content of Reddit in Google’s research,” Hoffman said. “Being open to awareness and vision. It can also create a variation, and we expect some bumps along the way from Google, because we have already seen a few this year. This is expected in any year, but given that the ecosystem of the research is subject to heavy construction, the near range may be more than usual.”

Reddit shares in trading increased after working hours, as the company overcame the profit expectations of analysts and the growth of the strong user. The company announced revenues of 392.4 million dollars, an increase of 61 % on an annual basis, the modified EBITDA $ 115.3 million, and the unique active users per day of 108.1 million, an increase of 31 % on an annual basis.

In the second quarter, Reddit estimates revenue between 410 million dollars and 430 million dollars and EBITDA modification between 110 million dollars and 130 million dollars.