IBM, Ferrari team in developing a re -imagined mobile application

Formula 1 It continues to grow globally, and takes one of the largest and most popular brands to help connect its 400 million fans.

Scoderia Ferrari HP and IBMThe pioneering provider of Global Hybrid Can and AI provides experience with a declined mobile applications designed to give the team’s “Tifosi” to the team closer than ever to its cars and drivers, and most importantly, each other.

Jonathan Edshek, First Vice President for Marketing and Communications at IBM, spoke to Fox Business about the importance of using AI’s technology capabilities to help the Ferrari brand development and link F1 fans around the world.

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“We are happy to be partners with FerrariEduchik said, “For me, it is two commercial brands that really meet to do something that I don’t think was done yet in this sport. I feel like the work we do with many other partners – given things differently. How do we use the best technologies that we can bring to the table to really help them? “

The Scuderia Ferrari app will have a more immersive experience in the center of the race and vision that was built with IBM Watsonx, which includes racing summaries created from artificial intelligence that provides team performance within hours after the race.

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The application will also contain post -race images to take a different look at each event, with post -race data and car data including remote measurement, track and weather conditions and much more.

But perhaps one of the largest pieces in the application is connection, specifically with fan messages, fan surveys and more. This feature will slow down the fans to send messages directly to the Ferrari team, which can appear in social media posts, team blogs and more.

Ferrari fans will also be able to interact with each other through the application, and this is what Adashek described as very important because this is something that fans can use even outside the F1 season.

“How do we help them to involve 400 million Tivozi around the world?” Foreza Ferrari “is not saying to each other, but getting a global voice more hustle” Forza Ferrari “, and how they really live it throughout the year.

Also, given that Ferrari is a stitch in the tissue of the Italian culture itself, it is correct that the application is available for the first time in the language.

“This is great for us, and we are very excited about it,” said Educhik. “I am optimistic, and I do not spend any obligations, but I hope to see other languages ​​in the future. But Ferrari wants them in its original language, not only in English. So, I think it is a big step.”

IBM has worked with a number of sports championships and distinctive sporting events over the years, including MASTERS, UFC and US Tennis Open. Like technology, Adashek promises the importance of always searching for innovation and developing every partnership to ensure fans get the best possible vision.

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To this memo, IBM and Ferrari will continue to launch new features on the application until 2025 and beyond to give fans a better experience throughout the seasons.

“I can’t emphasize the importance of this,” said Educhik about continuing to develop in the partnership. “I think both IBM and Scuderia Ferrari have a busy record in pushing borders, progress, innovation and performance through technology in both our industries. To collect these two, the joint power of our company together, I think it will be really important.”

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