Snapchat abandons the plans of a simplified version of its application

As part of Q1 2025 profit versionSnap said it abandoned plans for a simplified version of its application.

The news comes after seven months Snapchat started the test A copy designed from the application without a SNAP map or stories tab. The new version united the application on the app around three icons: chat, camera and Tiktok competitor from Snapchat, Spotlight.

Instead of continuing to test the simplified version, the social network will now start experimenting with a “five -storey class interface” that maintains all the tabs in the application and facilitate access to Spotlight.

“With regard to Snapchat Simple Design, we learned a lot of design, but we found in the end that it is difficult, especially for power users, and people who really love Snapchat the way the map and stories are used all the time, to really adopt the three design of investment in investment.” Ultimately, we take a set of learning from Three Tab Smapchat Simple and developed and develop Two -storey design with that learning. “

The company says it has found that the experience of the most prominent light and integrating the stories of friends in the chats greatly strengthened the daily content scenes and the total content views, especially among the unusual users.

“Snapchattters has shown our most preferred to plan five pictures, in favor of knowing the discovery of tile -based content and a customized map tab,” Snap said in her message to investors. “On the knowledge of these visions, we started testing a five -storey interface that combines the best in both the two rituals: presenting more stories to the correspondence experience and adding easier access to the spotlight, which is now placed directly to the right of the camera.”

This reflection comes at a time when Snap swims that it has lost a million users in North America in the fourth quarter of the quarter. Snapchat Daus (daily active users) in North America amounted to 99 million, compared to 100 million in the past quarter and 100 million in the previous year, according to Snap shareholders ’message.

The company has also seen an increase of more than 55 % year on an annual basis in the number of daily active users in the United States, as Spiegel bothered some advertisements related to Amnesty International later this year.

“While we look at the areas we really want to distinguish, they revolve around this visual communication,” he said. “While we look at the way people interact with my artificial intelligence, by sending the shots or receiving the footage or a chat response in return more ads about that later this year”

Snap recorded the first -quarter revenue of $ 1.36 billion, an increase of 14 % on an annual basis. The company says the rise was driven by the growth of its subscription service in its Snapchat+ and the progress it provided with its advertising solutions.

Snap has also reached a new teacher: more than 900 MAUS (monthly users) all over the world. In addition, the social network has grown to 460 million worldwide, an increase of 38 million years on an annual basis.