5 years ago, a movie that no one remembers Hollywood forever

If you are one of the parents and has a child of a certain age, there is a good curse chance because you have seen at least one of the films of “Connect”. They are very popular and now occupy one of the most successful modifications in the history of modern Hollywood. The first movie “The Concrete” was released in 2016 during the 2010 Hollywood concession boom. It was a strong blow to a complement, which reached the form of “Tolls World Tour” for the year 2020. On the surface, this film seemed to be an unpretentious and inconceivable animation of a successful movie targeting children. In fact, it helped change Hollywood forever.

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Let’s return the hours a little. It is March 2020 and Cinemas all over the world have been forced to close due to the Covid-19 pandemic. The box office is to support life, with the driving of the drive is an unexpected return. Hollywood studios are afraid of an uncertain future and are busy looking for answers. At this stage, Universal Pictures decided to make an unprecedented action to release a new and equal budget for the big budget that was intended for theaters at home so that people monitor distinct fees. Thus, the birth of the excellent video upon request, also known as PVOD.

2020 prominent films like “Bloodshot” and “Bird Birds” were launched, among other things, on early Vod After their theatrical operation extends from the epidemic. This was an understandable measure in the time of critics. However, “Tolls World Tour” has not yet reached the big screen, so changing the Universal in the strategy was completely something else. It has proven that it has always changed the way we watch the films, for the better or for the worse – and again, all of which settled on the shoulders of the animation of the animation about the singing of the dolls.

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Let’s go back around the clock again for a moment. The idea of ​​renting movies at home and vodble as we know that it was not something new in early 2020, but it was largely allocated to the films or smaller films that have already passed in their theatrical life cycle. Whether that is the case, as DVD sales began to decline, studios wanted to compensate for these revenues somewhere.

like Wall Street Magazine It was reported in 2010, Time Warner Cable Inc. Filming Hollywood in general, where people can watch a movie at home 30 days after its theatrical release for $ 20 or $ 30. She did not go well. Go more than that good UNIVERSAL version of “Tower Heist” comedy on VOD for $ 60 in 2011 Just three weeks after hitting theaters. Cinemark cut the movie, so Universal fell somewhat quickly.

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In other words, studios flirted with this idea for a full decade before the epidemic. All the time, cinema owners were arguing against this idea, indicating that they would eat their profits. The epidemic simply created a scenario that removed the bargaining chip that the theaters had, as Universal pulled the trigger to the PVOD experience, as “Tours World Tour” launched on April 10, 2020, for $ 20 at home. It was, by all standards, a resounding success.

In just three weeks of the release of VOD, “Tolls World Tour” has made about $ 100 million of universal revenues. Yes, the movie was also playing in theaters, but this did not do anything good when the vast majority of theaters were closed all over the world. As for the context, I made the first “Al -Muntisin” $ 342 million Throughout the world during its entire theatrical consultation, the theaters keep about half of the money from ticket sales. With VOD, studios keep a greater share of revenues. For studios, the benefit was clear. For theaters, it was a nail in a coffee of a kind. It was a temporary procedure that it has become always. This decision has forever changed the public viewing habits of the public in this process, making it much easy to stay at home even after eliminating the threat of the epidemic.

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The stage chains were not very happy with the decision of Universal. AMC, the largest series in the world, was banned all international films in April 2020 response. It is clear that the ban did not stick, but it indicates the inconvenience of those who depend on the box office to keep their business alive. The film’s representatives were not completely happy, too, They also demanded the rewards later They had received if some of the box office features had been completed. Perhaps it tells us that “Tolls Band Together” for 2023 got a theatrical version, with a VOD version just one month after its first appearance on the screen.

In the following years, PVD studios embraced, as the flow also became a more dominant force during the epidemic. While very few films of this size are transmitted directly to VOD now, the theater window has collapsed, with many titles available after only 17 days of reaching theaters for the first time. AMC and other chains are currently except for Hollywood begging to extend the theater window to 45 days (which was still relatively short before the epidemic). Whether this happens or not to see, but studios have a little motivation to surrender.

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Unlike the box office, studios are rarely involved. However, the New York Times reported that Universal has achieved more than a billion dollars of PVOD titles in just three years. Universal continued to say that VOD is useful to work And “supplement” for box office. Other studios followed their example, as they kept a long and exclusive theatrical play for the largest big films only.

All this trained people to stay at home, with a mental root “Waiting for broadcasting”. Many viewers get angry frankly when they are not able to stream movie now, even if it is only in theaters for a short period. All the time, The global box office did not approach to reach prenatal levels again. The theaters still face a somewhat uncertain future, five years of all this has been removed.

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At the same time, VOD helped provide studios with a secondary revenue source that was not previously present. With DVD not what it was before, this could be a safety mesh. Then again, films such as “Top Gun: MAVERICK” or “Avatar: The Way of Water” are still crushing them on VOD even after the long theatrical running. The argument between studios and theaters on this still exists.

We will certainly not settle any discussions at the industry level here today. It is great to think that “Trolls World Tour”, ” Film /movie called “Loud, Garish”, and “Not just bad like the first movie“He was at the forefront of such a change in the sea. Anything came as a result of this is not the mistake of this film, with certainty, but he got his place in the history of the cinema.