Lyst, the fashion market, is once worth $ 700 million, to Japan Zozo for $ 154 million

Fashion goes inside and out of style, and so on, it turns out, starting startups for fashion. lyst The advanced fashion market was obtained with 160 million users worth $ 700 million-for only $ 154 million in a deal of all engraving. The buyer is ZosoIt is a Japan -based fashion and e -commerce company.

Zozo has a number of fashion brands that include wear by zozo, along with many other names that have names such as Zozotown and Zozosuit.

(But you might better know the name for another reason. Its founder Yusaku Maezawa has once called the title “”Most of its tweeting tweet“When the platform was still on Twitter, when he promised to give up 100 million yen in cash for his tweet. Illon Musk, who was Mizwa, reminded us of a coincidence, also prompted him to shoot at a SpaceX missile.)

Zozo said it would continue to operate the UK -based Lyst as a stand -alone company as part of that stable. You will remain the current CEO of Lyst Emma Mcferran with the company.

The acquisition-a significantly reduced price compared to the last Lyst evaluation-comes at a time of strong uncertainty in the e-commerce world. It was not specifically facing the opposite winds from three different directions.

First, the US tariff raises questions about how global trade appears in the coming months and years, including the impact on smaller companies outside the United States that sell goods to American consumers but on an equal footing the effect of trading between other countries and regions. Nearly a third of London -based revenues currently come from sales in the United States

Second, even before these definitions became a problem, he was not facing enormous online competition not only from other specialized players but also a giant like Amazon and Temu.

Third, technological investors today greatly detailed anything and everything related to artificial intelligence. This has made it clear a lot of pressure on companies no In this field to show similar growth paths, as well as growth stories that somehow integrate artificial intelligence anyway.

(Lyst and Zozo got the memo. The couple will “transform the future of fashion discovery through artificial intelligence and technology”, and they notice prominently in their announcement. That formulation is mentioned again in the version, but there are no specific details of what exactly does so.)

The deal gives Zuzu a foothold in the United Kingdom, but also gives it an international company. Lyst said that it has customers in 190 markets, with 30 % of its business comes from the United States, 24 % of the United Kingdom, and 34 % of Europe.

Lyst has been based on a long tail of fashion brands collection in the market model: claiming to offer 27,000 brands, including designers and retail dealers. The list includes Prada, Gucci, Potiga Veneta, Valentino, Miu Miu; Coach, Michael Kors, Hugo Boss, Silvergs, Harvey Nichols and Harrods.

Lyst was one of the winners of the e-commerce boom during and after the peak Covid-19. When it was raised 85 million dollars in May 2021 On a tour led by sincerity, he did this by evaluating about $ 700 million. Other investors are the names of the company Access, Balderton and Molten (formerly Daper Esprit) and others. At that time, the company described the financing as a tour before the reassurance. However, the public subscription window was not only closed, but many of the enlarged gains that witnessed e -commerce companies that witnessed during the epidemic quickly lost air as consumers returned to spending habits before guardianship. (Then the investors moved to the next big thing, Amnesty International.)

For e -commerce more specifically, the market was difficult for these brands individually and collectively.

A spokesman for the 160 million Lyst users are “unique Snowyon users”. But this number includes active shoppers as well as those who are shopping only. It is difficult to know the company’s success in transfers, an important part of the e -commerce model. It was not alone: ​​other big names in high -end fashion trade, such as Farfetch, too Noseed In subsequent years.

In the latest financial deposits in Lyst at the companies ’house in December 2024, the company noted that its total revenue for this year, which ended on March 31, 2024 amounted to 50.1 million pounds ($ 64 million). This is largely flat on its revenues from the previous year, which amounted to 50 million pounds.

Lyst remained at that time unintended, but she managed to significantly reduce her loss during that year to 510,000 pounds from 23.7 million pounds annually. (I also published an operating profit before taxes of 443,000 pounds.)

“This is an exciting moment for Lyst, and he won the victory in our fashionable fashion system for shoppers and partners and we are moving forward as part of the Zozo collection,” McCavitran said in a statement.

Now the question will be if getting the best size economies with Zozo will give Lyft the elevation you need to convert this.