PWC India President Sanjeev Krishnan fly Vuca Economics as an opportunity not to threaten BT Mindrush 2025

Sanjeev Krishnan, President of PWC India, gave a convincing speech at BT Mindrush 2025 on the need to “re -invent business for the future” in a world determined by unprecedented volatility, uncertainty, complexity and food (VUCA). He noted that although the turmoil is not new, its current pace and its intensity require a different strategic approach to a fundamental difference. Instead of undergoing uncertainty, institutions must look at the turmoil as an opportunity to re -imagine business models, challenge the specific criteria, and generate value where others see only chaos.

Depending on explanatory examples – from Airbnb and Uber (born in economic fluctuations) to 3D printing and independent compounds (responses to uncertainty) and Netflix axis from DVD rental to broadcast (mystery mobility) – Krishnan drip its vision in a five -point frame for sustainable growth:

The ability to adapt and light movement: Success prefers those who are able to respond quickly to change. The height of the meteorite in zooming during the Covid – 19 is an example of how decentralized decisions and real -time data analyzes can turn the disorder into an opportunity.

Experience and customer medication: The leading organizations expect advanced needs before they appear completely. Local e -commerce platforms in India show how pre -emptive innovation can create completely new markets and redefine customer expectations.

Steadfastness Besides merely survival, flexibility includes taking advantage of crises to secure a long -term strategic advantage. Companies that cultivate flexible operating models and strong risk management practices appear stronger than the disorder.

Technology as an empowerment element: While technology works frequently as a catalyst for change, it is an equal solution. Institutions must adopt digital transformation – spreading emerging tools to advance efficiency, expansion and competitive distinction.

cooperation: The next wave of growth will not occur in isolation. India’s success with digital general infrastructure emphasizes the strength of government partnerships, government government, lightness of regulatory movement, and vibrant ecosystems in accelerating collective progress.

Krishnan concluded that disruption should not be considered a threat, but as a incentive for re -invention. He stressed the responsibility of business leaders to define emerging opportunities and benefit from them in a proactive manner, while emphasizing that political transformations and geopolitical organization will ultimately prefer the economies intended for adaptation. “Foca is economies that are not related to the storm cavity; rather, it is related to harnessing its strength. It is time to break down now.”

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