5 reasons why weapons killed them at the box office

It was a big weekend of horror at the box office and another important for Warner Bros. Despite the suffering of some major delusions last year, WB was in an absolute rupture in recent months, with the “Zach Cregger” director, which now works as the latest success in a large series of visits. However, this film is an original horror movie that was able to lead despite its confrontation to compete in the form of “Freakier Frdy”, a friend of the family from Disney.

The “weapons” were opened to 43.5 million dollars locally. This was much higher than the pre -version estimates, which were within $ 40 million, With “Freakier Friday” it is expected to withdraw at least $ 40 million. The matter went in the other direction, with “Freakier Frdyy” at $ 29 million. However, both films were winning their budgets, but WB also gets another movie from one movie that follows “Superman”, “F1”, “Final Destination Final Bloodlines”, “Sinners” and “A Minecraft Movie”. This is one of the running.

As for “weapons”, it also achieved $ 28.3 million abroad (an excellent number of an American horror movie), giving it a global start of $ 71.8 million. Even with the production budget in the range of $ 40 million, this is a great result, with the needle that indicates the top. The sky may be the limit here.

So, what happened correctly for the second individual guidance effort for Cregger? How was Warner Bruce to sell an original movie effectively? We will look at the biggest reasons that make “weapons” killed at the box office on the weekend. Let’s get into it.

Good reviews do not always pay a movie at the top, but in this case, it is impossible to deny that the positive response to “weapons” was a major factor. Cregger’s second individual guidance voltage is currently sitting in a 95 % approval classification on spoiled tomato Just behind Ryan Koger “sin” sinners. He also obtained A-Cinemascore, which is very rare for a horror movie. This indicates that the word mouth will be very strong in the coming weeks.

In his nearby review of “Weapons” for /FilmChris Evangesta praised the latest twisted, funny and frightening nightmare. Of what kind in 2025.

With the relative lack of new new releases on our way in August, this film now has the ability to accommodate the coming weeks, giving this great tin -included to do something in a longer timetable.

For a lot of the heat that Warner Bruce took to flop like “Joker: Foley Deux”, “ It is difficult to discuss what the system led by Mike de Luca and Bam have been able to accomplish this year. To this end, they helped lead in an ideal marketing campaign for “weapons”-who managed to maintain the largest film’s secrets. Instead, they only gave the masses enough to make them curious, but not to the extent that Cregger’s twisted journey lost a punch. It is possible that anyone who has seen you in a crowded theater, but rather, is already packing a punch.

It returns to the mysterious first propaganda section of “weapons” in AprilWB bowed on the conspiracies and the central ambiguity surrounding a group of missing children, as well as strange pictures, such as watches at 2:17 or a child in a dark semester with makeup on his face. There is a lot of concern about taking people into movies these days so that studios will appear about everything they can to tempt potential ticket buyers. In this case, de Luca, Abi and their team went wisely in the other direction. From asking more questions than the answers to the great stickers and everything between them, marketing has effectively got the people in the door to this person.

Although she had to open against “Freakier Frdyay”, the fact of the matter is that “weapons” have very little direct competition. In the horror area, “Ma’an” was Neon at the weekend of the second weekend of its launch, but it only achieved $ 2.6 million, as it fell along the ninth number on the plans. Elsewhere, “I know what I did last summer,” has already left the first ten places after its disappointing openingWhile “28 years old” is basically outside the theaters now completely after it has started to run.

To some extent, one wants to think about the horror of the “global Jurassic”, even in this case, the film from Steam is running out on the sixth weekend, when he got $ 4.7 million. The biggest point is that Cregger’s follow -up to “Berber” for 2022 was just the only big name in the city for horror lovers. Certainly, the movie “Freakier Fride” was another big movie, but it was walking for a completely different audience and was a nice part of the anti -anticoagulant. This type of things should often happen, frankly.

Even if we want to get out of terror, though, Marvel Studios ” The Fantastic Four: First Steps “continues to fall quickly from graceWithdrawing only $ 15.5 million for 60 % decrease at the end of last week. Everything is summed up in Warner Bros. Choose the perfect version date. In the end, “weapons” recorded the benefits of summer launch without very slope competition that usually come with.

One of the most unfortunate things that have been a box office in recent years is this idea that everything should be an event to become a great success. “Barbie” and “Obenheimer” were both events, but the entire Perbinheimer turned into something else. In order for a movie “F1” to be sold effectively using a high school for marketing “you need to see these race scenes on the largest possible screen.” Heck, Universal sells tickets to “The Odyssey” for Kristover Nolan, a full year Just the event of the event is everything as quickly as possible.

Consider all of this, just being a good horror movie often not enough. Although the deck is stacked against it in this sense, Warner Bruce is still able to sell “weapons” as an event. Was this an event because people wanted to understand mystery behind everything? Has it become an event because people wanted to be afraid in the theater together? Was it just an issue that everyone wants to have a more cold moment of water related to the moment movie? Either way, an original horror movie from a rising movie maker managed to do what a few films can do these days. This is not a small thing.

The largest X factor in all this is the Zach Cregger itself. Within only two films, he affirmed himself as a valuable voice in Hollywood. It is not unlike Jordan Bell, who has proven to be a talent for generations after the success of “Get Out” and “US”. I do not say “Zach Cregger is the next Bill Jordan,” don’t get it twisted. I say that he assured himself in a way that only a few film makers can early in their careers as managers.

Cregger erupted in 2022 “Al -Barbari”, against all difficulties, topped the box office. It was a slowly recognized weekend, but the film finished $ 45 million for a budget of $ 4.5 million and received delirium reviews. This followed the attention of Hollywood and a bidding war on “weapons”, as Warner Bruce came out and a new line in the foreground.

It is one thing to be a good text. It is completely another thing to provide the promise of this scenario. It is safe to say, Crater did this in the gardeni here. He is now two for two people with his individual dependent efforts, after he also wrote these textual programs. It is his ideas of valuable. It is his valuable view. IP is limited. It can only go away. The presence of a man who can convert an original idea into a blow? This is difficult to get these days. Cregger has goods, there is no doubt about it now.

“Weapons” are currently playing in theaters.