5 Reasons why he killed her after 28 years at the box office

Although it took much longer than many film pioneers wanted, director Danny Boyle and writer Alex Garland had finally included them “after 28 years”, who hit theaters during the weekend. As a complement to the horror classic “after 28 days” (and its follow -up “after 28 weeks”), the film picks up a group of survivors approximately three decades at the end of the world from a coma. It is an interesting concept that enabled the gathering of cinema pioneers, leading to one of the opening weekends.

“28 years old” of Sony has opened an estimated $ 30 million at the local box office, with an additional $ 30 million fetched abroad. It was not Sufficiently to take the crown away from the “How Training Dragon” edition. (37 million dollars), but it should be noted that the latter is a PG -rating family movie that is running nearly 4,400 screens in North America. On the contrary, “28 years” is a dust dust from the Red Red Red on 3444 screens. All the things that were taken into consideration, then, this is a very good result, even when taking a $ 60 million movie budget in mind.

Horror of the big budget is always risky, with proverbs “World War Z” as an exception instead of al -Qaeda in that section (At least with regard to the success of the box office). However, “28 years” managed to break down the largest opening weekend of a live coma for years, at least returning to “Zombieland: Double Tap” ($ 26.8 million/122.8 million dollars worldwide). Zombie’s films were historically less budget affairs, but Boyle, Garland, and Sony had greater ambitions with this pledge.

So, what did he go here? How did Boyle and Garland formulate rare rare terror? We will take a closer look at the main reasons that “28 years later” achieved a great success at the box office during the opening weekend. Let’s dig.

Especially in the world of horror, it helps when a specific movie can get critics to his side. Horror can be one of the most critical species there, but when dust also managed to obtain a cash praise, the box office prospects rise at all. In the case of “28 years later”, critics were very nice when Boyle and Garland cook. It is currently characterized by the approval of 89 % to agree to spoiled tomatoes, which is good for a coma.

The masses, who were Muslim, were slightly more mixed. The RT rating sits 65 %, and the film got Cinemascore B., along with Severe competition such as “M3GAN 2.0” and “F1” that descends in the pipelineIt may make the second weekend strong to carry more difficult. However, as long as the film does not completely collapse, Sony should be able to formulate the decisive tonn from its opening framework for at least a few other weeks.

In his own review of /movieChris Evangelista wrote that “after 28 years” comes “close to being one of the best zombies that have ever produced.” It is also characterized by strong actors led by Judy Kumer (“Hurra Al -Man”), Aaron Taylor Johnson (“Kravin Al -Sayyad”), and Ralph Venice (“List”), along with the new expatriate Alvali Williams.

What is particularly interesting “after 28 years” is that the very long waiting between sequences may have helped turn this film into a larger event. Consider, for a while there, it seems that this movie will take the form of “28 Months Later. He arrived “after 28 weeks” 18 years agoAnd “after 28 days” became classic stone horror without having a warning. He is now 23 years old and his place as a preferred horror in the stone.

Putting this film in the law of horror allowed to become a favorite for multiple generations of fans. Though It was difficult to monitor “28 days”There is no denial of its heritage. And since this was the case, there was some automatic noise integrated in “28 years”. One can be at risk of disappointing masses when this expectation is built. Fortunately, based on the critical response and early turnout, it will be very difficult to classify this in any way as disappointment. Boyle handed over the weight of these expectations.

In the old days of Hollywood, sequences can be pumped within a year, and perhaps two. In fact, it is easy to forget that there is a new movie “Friday 13” that comes out annually like an hour for nearly a decade in the 1980s. Those days have been long ago, and waiting for sequences may be sometimes very long now. In some cases, this can harm the film’s prospects as the audience may simply extend. However, on a long enough time schedule, noise can revolve around, and in some cases, larger inflation due to long waiting.

This is true: at a certain stage, I can wait for a longer period of construction of more noise in an organic manner. This seems to be what happened “after 28 years”. The idea of ​​a third introduction in this property has become a legendary point of discussion among horror lovers. “Will that happen?” It is not quite unlike how “Avatar: Way of Water” for James Cameron became a monster success just because it took 13 years to end the damned thing. Forbidden, Boyle will not make two billion dollars at the box officeBut a similar base applies. The absence of making the heart grow, as it was.

When Sony concluded a deal for “After 28 years” (one includes a possible new trilogy)He committed a lot of money and resources to the privilege, all due respect, two modest box office songs that came from low -budget films to their name. Boyle’s giving was a budget of $ 60 million, a calculated risk. But the Sony Marketing Department faced the challenge of making these risks bear fruit by selling this film to the fans in a very effective way. It did not depend on the idea that this is the first input in a trilogy or “the first part”, which was wise. But it should be noted that “after 28 years: the Orthopedic Temple was filmed” and is scheduled to reach theaters in January 2026.

This is the creeping Rudyard Kipling poem in the first “28 years later” trailer To shed light on the upgraded dummy images of all kinds, the studio in some way enables to market the sequel effectively without giving much anything away. Neon managed to do something similar to “Longlegs” last year, which became a huge blow based on a wonderful marketing campaign. Good marketing does not qualify, and many studios have spent huge fortunes in films that fail to present. Sony got right with this one.

There is something that can be said about momentum when it comes to success in the box office. That is why many of the superhero films seemed almost almost regardless of the perceived quality, have managed to zero to the higher international groups in the sky before the epidemic for more than a decade. Horror has a loyal audience, but to make a greater budget horror offers great success, informal cinema pioneers need to attend. Fortunately, this year has presented many prominent horror films that helped to give this type of momentum, and possibly encourage people to get off the sofa and check something like “28 years” in the theater (instead of waiting for his flow).

For beginners, “Singer” by Rayan Kogerer is one of the biggest success stories for this year Its operation will be concluded as one of the most profitable vampire movies. Moreover, Warner Bruce enjoyed “Final Blood Lines”, which was the first time at the box office greater than expected. It is now the highest movie “The Final” at all, and has reciphered the long waiting between the installments. The fact that both films were great successes that played well with fans and critics alike, giving the dominant horror very positive with the summer continued. This should not be deducted when it comes to successful “28 years after” (or any other horror success stories that appear in the coming months).

“After 28 years” in theaters now.