5 reasons make the smashing machine at the box office

Dwayne “The Rock” Johnson is one of the largest stars in the world and was for some time. Unfortunately, even the strength of his stars could not help convert “The Smashing Machine” from A24 to a blow. It was directed by Benny Safdie (“” Uncommon Gem Stones “).

The “The Smashing Machine” was opened to only $ 6 million at the local box office. This makes her the smallest weekend ever for a movie where Johnson was the main actor. Unfortunately, one of the most expensive A24 movies ever, with a budget of $ 50 million before marketing expenses are placed. “The Smashing Machine” will make at least $ 10 million In her first appearance, if not up to $ 20 million. It goes without saying that this CV about the real UFC legend Mark Kerr was much lower than that sign.

So, what is the mistake that happened here? How did the A24 make this a miscalculation with this one, although all the pieces are logical on paper? And why did the Johnson star help this movie more? We will look at the biggest reasons that make the “Smashing machine” short in the box office. Let’s get into it.

Rock music may be one of the largest movie stars in the world, but in some respects, its stellar strength is diminished compared to the Megastar Taylor Swift. The winner of Grammy only released her new album “The Life Of A Showgirl”, and to coincide with that, Swift Surprising announced the “official release ceremony for the show” in late September. “Taylor Swift: The official version of the Chowgirl for the” Smashing Machine “was opened at the last minute in the history of the A24 has come out for several months.

The “A Showgirl” has opened to $ 33 million locally and 46 million dollars worldwide, which absorbs most oxygen in the room. The audience was granted to the Taylor Swift album and the audience to the MMA SOMBER around the UFC Mark Kerr legend radically different. However, it is fair to say that the release of this movie has overwhelmed “The Smashing Machine” in a big and bad way.

Let’s not forget that The 2023 “Eraas Tour” music movie has achieved approximately $ 250 million worldwideWith approximately $ 180 million of these funds coming from US ticket sales. As an entertaining entity, unparalleled at the present moment. Therefore, although these films, in theory, should have been able to coexist, it is clear that Swift took out some sails for Safe, Johnson and A24.

It is not a secret that making people appear to the cinemas these days are more difficult than it was ever. When it comes to a movie like this that is not based on some of the familiar IP or offers abundant quantities of cinematic scene, it is all about generating the tonn that must be seen. Unfortunately, “The Smashing Machine” met with a large response, but it did not allow her to upgrade this level of viewing for many viewers, apparently.

The film currently owns 73 % of the critical approval assessment Spoiled tomatoes To go with the audience rating 77 %. Good numbers, but not great. Likewise, B-Cinemascore was somewhat insulted, indicating that the stir of the word will be lukewarm. A24 hopes to a large extent that this film can accommodate for several weeks with the rise in the award season, but the data that preceded us does not provide much hope that this film will have a remarkable transformation or anything like that.

In his review of “The Smashing Machine” for /movie“Johnson’s performance alone deserves the admission price.” Emily Blant (“Obenheimer”) got a lot of praise for her performance. Regardless of this, this film has become a curious element for the majority of the cinema pioneers, who seem to follow a “wait for merchants” approach. This may help its numbers at the bottom of the line on VOD, but HECK certainly does not help now.

the The box office fought strongly to recover from the Covid-19s Since 2020, one of the biggest reasons for this is that the films made for adults, original films and the event are not considered largely from the comfort of the house, as the vast majority of the masses are not accelerating to theaters for anything less than a meaningful experience. Going to the stage is all that is not limited to a dead hobby.

In this way, the “destruction machine” is a victim of its time. Most people do not know who is Mark Care. UFC is now very popular, but this has not been explicitly sold as UFC for lovers of this sport. The “Civil War”, A24, is an expensive maneuver, with a tense and modest click of a war. It first appeared to $ 25.5 million on its way to 127.3 million dollars worldwide. This was even gambling, but she has some cinematic characteristics that she says, “Go to see her on the big screen.” It is sad to say, for most people, did not do this movie.

Other films this year such as “Black Bag” ($ 7.6 million opening/43.6 million dollars worldwide), “Drop” ($ 7.4 million/$ 28.7 million worldwide), and “recovery” ($ 7.1 million/39.3 million dollars worldwide) suffered similar destinies. The results of these films also give us an idea of ​​where this movie can end when it is said and do everything. Theatrical profitability appears almost impossible at this stage, with the exception of an “exclusion that proves the rule” a kind of transformation.

In general, Johnson has a lot of global calls, and Hollywood was able to rely on the return of a strong box office abroad to save some films when things did not come out locally. “Jumanji” films made Gangbusters internationally, as did “Fast & Furious” films. Unfortunately, “The Smashing Machine” has a very limited attractive attractiveness for international fans. Despite the popularity of UFC, using history as our guide, it is unlikely to save the usual rock appeal in this case.

The movie “The Iron Claw” was opened for the year 2023, which is a wrestling drama that also originated from A24, to $ 4.8 million and ended with $ 45.2 million worldwide. $ 35 million of this total came from local ticket sales. Even in the prenatal era, the “wrestler” achieved $ 44.7 million worldwide, with $ 26.2 million of this ticket sales from North American fans. But both of these two films were much cheaper.

“The Smashing Machine” is a lot of performance that has been discussed by Johnson Before its release, there was some legitimate Oscar. Johnson was seen as a serious competitor to land on the best actor nomination. If it is still happening, the horizons of this film may turn into a long time schedule. Without a lot of prizes, it is extremely difficult to find any silver lining here. Even with the Academy Awards, this will be difficult to justify from the perspective of dollars and cent.

On paper, a “smashing machine” looked a good idea. Safdie is a famous movie director. Blant has been a great tour of recent. There is the idea of ​​converting the rock into a more serious actor in a movie unlike anything that was ever. It is not as if the A24 spent a brutal amount of money on this project as well, as it seems that $ 50 million is reasonable enough with all the pieces on the blackboard.

However, the “smashing machine” is a realistic reminder of the state of things. Johnson admitted that he was chasing the success of the box office in most of his careerThe actor was hoping to introduce a new era that begins with this movie. I felt that the rock was one of the few stars that could actually make people interested in a more serious and interested movie these days. But based on these early results, this is not the case. Johnson helped make “Moana 2” in a billion dollar strikeHe helped take “Fast & Furious” to New Heights, and his films collectively got $ 15 billion at the box office.

Whether it’s so, the power of Johnson stars has its limits here and now. The box office is on unconfirmed land, and even in the face of the competition from Swift, there is no very good reason that this film could not have approached the 10 million dollar sign in which the pre -issuance expectations were. This was not great, but it would have provided a way to succeed. now? The fate of the movie may be sealed. It is a shameful thing, but it is also the truth about the industry as a whole you should deal with.

The “destruction machine” is now in theaters.