5 Reasons for the boxbolts box office in the right direction of Marvel

Helpl in the start of the summer movie season with “Thunderbolts*” on the first weekend of May. Although it is not exactly the destruction of superhero standards, director Jake Sherir in the Marvel Film World has opened to $ 74.3 million locally and slightly more than $ 160 million worldwide. He left this on an uncertain land, where the fate of the film is determined at the end of the second week and beyond. Fortunately, things continued well with Marvel Studios and Disney early.

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“Thunderbolts*” added an estimated $ 33.1 million on the weekend, and the local plans again topped. This represents a 56 % decrease, which may have had a greater relationship with the lack of competition, Ya Slasher from IFC “clown in the corn field,”, “ The “shadow power” of Lionsgate, and Thrcler “fighting or flying” is the only new version of the weekend. They would not have not compete for the first place. All of this, this allowed the last Marvel to spend another weekend in the spotlight before the harsh competition to steal thunder.

Internationally, the film also added another $ 34 million, giving it a global total of $ 272.1 million during the weekend. You still have a long way, but if he can avoid falling from the abyss When you arrive in the next weekendThen it will be in very good condition. However, we will take a deeper look at the reason why this news welcomes Marvel and how the studio can use this film to build a positive momentum at the box office and put several uneven rock years.

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For beginners, “Thunderbolts*” exposed signs of a constant sensation after the weekend. Example: It was much better From Marvel’s “Captain America: Brave New World” earlier this year After opening it to 88 million dollars locally. This was a good amount of “Thunderbolts*”, however it is still somewhat low according to Marvel Standards. However, on the weekend, the film decreased by 68 % against the weekends taking $ 28.1 million.

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“New World” has ended everything at the box office with $ 415 million worldwide. For a $ 180 million budget (before marketing, and perhaps, before it is taken into consideration), Disney’s money will lose in her theatrical race. Thunderbolts*, in contrast, has a budget of $ 180 million and is preparing to finish $ 500 million worldwide at this stage. If you can get $ 550 million, tender or take, it may make a profit in theaters before having to rely on VOD, broadcast, etc.

On its current path, Marvel and Disney will get this qualified victory. This is more than what can be said to the likes of “World New World”, “Ant-Man, WASP: Quantumania”, “Eternal” and “The Marvels”, unfortunately. It is a positive step forward.

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Clarifying the best reservation for “Thunderbolts*” is not missile science, because critics and the public alike have a very favorable vision for it, especially compared to some of the McU operations mentioned above in the era of the “end of the game”. Yes, The multiple epic made huge strikes like “Spider-Man: No Way Home” ($ 1.92 billion) And “Deadpool & Wolverine” ($ 1.33 billion), but errors and disappointment exceed these successes. Before 2020, even the successes of Marvel’s Middling would be the envy of anyone else in Hollywood.

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The common thread is that the films that have benefited from the McU from Old in the Enyys of each of the critics and the fans managed to do a good office at the box office. “Thunderbolts*” currently carries a decisive rating of 88 % on spoiled tomatoes to go with a 94 % rating. This translates into a decent real uproar. The problem remains that some fans have been turned off through medium inputs such as “World New World”, and Marvel must work to strengthen the ordinary cinema player more regularly.

This is exactly the reason why the CEO of Disney Bob Egger described it “Thunderbolts*” as “a first and better example” of the new Marvel quality on the quantitative strategy. Marvel Studios is no longer the theaters with three films annually arbitrarily along with three or more shows on Disney+. It is about quality every time. This film can serve as a brick based on a better future.

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It is not a secret at all that production budgets were a major major issue in Hollywood over a few years, partly thanks to the epidemic. However, the $ 200 million budgets have become an acceptable base is a problem when you make fewer films and less than $ 600 million or more at the global box office. Before birth, Marvel Studios can make this type of money without floundering. now? Not much. For this reason “Ant-Man and the Wasp: Quantumania” hardly made a profit for its huge budget.

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I don’t mind, The third movie “Ant-Man” was opened to 100 million dollars before it fell as a cliff On the weekend. Again, reviews were a problem there. All this to say, “Thunderbolts*” makes his way to theaters at a price of $ 180 million. I got a large group of a band, do not skimp on the event, and it seems like a mcu movie. However, less than $ 20 million was cheaper than “Quantumania” and much cheaper than “The Marvels” ($ 270 million), which is the least profitable MCU movie so far (199.7 million dollars worldwide).

The low budget gets a profitability film more quickly. It is simple like that. If this film cost $ 200 million, it will need another $ 40 million (giving or taking ticket sales to break even. This is a meaningful difference. We hope that Marvel can maintain this as the 6th stage list and outside.

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One of the biggest things when trying to determine the success of this movie and where the tape should be related to the fact that it is not a supplement or an extension of a successful privilege in the world of MCU. In recent years, whether it is Marvel or DC, studios have gone on a brutal time in launching new supernatural properties. The last Marvel successes came within the privileges that have already succeeded, such as “Spider-Man”, “Guardians of the Galaxy” and “Deadpool”.

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The only warning is “Shang-Ci and Legend of the Ten Rings” for the year 2021, which received $ 432 million worldwide in 2021, and it became a success for the terrible year that Hollywood brought by the epidemic. Consider, we are still waiting for “Shang-Ci 2”, “ But this is completely another conversation. All this means, that “Thunderbolts*” reaches $ 500 million or more using MCU characters at the previously presented in Disney+ Promens and average successful films, impressive, at least by 2025 standards.

One of the biggest surprises regarding “Thunderbolts*” is the fact that it is actually “Avengers” in camouflage. This spoiler cannot be considered at this stage, as Marvel has unveiled a full marketing campaign, installing advertising boards and social media with the disclosure. It has been a smart way to fraud, but it is also an important warning when we talk about the tape of this movie to succeed in the box office.

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The fact of the matter is that Marvel and Disney might have had more success outside the gate if they called this movie “New Avengers” from the jump. “Avengers” is among the largest films in history, and the brand means something for the masses. Instead, the studios chose to go with “Thunderbolts*” less well -known and saved the surprise at the weekend. What is clear now is that to what degree this movie finds success, it will have done it without the need for “Avengers” in the title, and this may be the best thing that Marvel Studios can advance in 2026 and beyond.

Thunderbolts*in theaters now.