5 reasons behind Pixar flop at the box office

Pixar had a little rough ride at the box office over a few years. Dates back “The Story of the Game” in 1995, Pixar was one of the most reliable successors in HollywoodEspecially when it comes to original films. Unfortunately, the Covid-19 pandemic changed all in 2020, and Disney Disney Disney Decoration decreased in relatively difficult times. Unfortunately, these difficult times continued with the launch of “Elio”.

“Elio” moved to the directors, Madeerin, Domee Shi, Adrian Molina, and “ELIO” at the end of last week. This makes him, with a large margin, the lowest opening weekend in the history of Pixar. The “game story” was opened to 29.1 million dollars, but that was in 95, and its modification of inflation would be a lot. After that, it is 2023 “My element”, which opened to 29.6 million dollars before reaching 495 million dollars worldwide. However, this was an unreliable unusual case to repeat itself.

Whether whether or not “Elio” can be pulled “racist”, but even if he has a miracle of similarly, it is possible that he will face a very difficult time in clearing $ 400 million worldwide in light of its international appearance of $ 14 million. In short, at least outside the gate, it is difficult to call this anything but a tremendous imbalance of Disney and Boxar.

So, what is the mistake that happened here? How is this Pixar Original, which is well reviewed, has a dark commercial fate? We will take a closer look at the biggest reasons that make “ELIO” flounder at the box office at the opening weekend. Let’s dig.

“Elio” focuses on a fanatic human child obsessed with space, which is raised by an organization between planets with remote galaxies. ELO was accidentally identified as a leader of the Earth and must form new ties with these foreigners and transfer a crisis with dimensions between galaxies.

It seems to be a kind of original concept that Pixar could have effectively selling on old days, as the company did with “Wall-E” or “UP”. Unfortunately, this era seems to have ended. in 2024, three of the four largest films per year, all of which are mobile sequencesIncluding “Despaicable Me 4” (969 million dollars“Moana 2” (billion dollars), and “Inside Out 2” ($ 1.69 billion). The animation is very attractive. Pixar’s good name still means something, but painfully as is the case, this means that there is a lot of terrible if a supplement is offered to a deduction that has already been created. This does not mean that original ideas cannot continue, but it is very difficult to happen after the viewers ’relationship to Pixar has been re -created.

Unfortunately, as in its framing this way, being original was one of the creative assets of “Elio”. But commercially, it may have been the greatest weakness of the movie.

I am not an expert in marketing and I will not claim that it is for the purposes of this article. However, when the film on a large studio descends like Disney, it is difficult not to notice when they drop the ball on something like “Elio”. This is a big movie, $ 150 million from Pixar. Most of the time, this means a huge campaign that is impossible to miss. Although I am sure that Disney has spent money to bring this film to the world, it also did not market it effectively or, it can be said that it is almost enough.

It seems clear that ELO was eventually a victim of the mother company who decided to reduce its losses and save money in an expensive marketing campaign, ” /The movie Jeremy Mattai recently wrote in response to how Disney dealt with “Elio” And its issuance. For any reason, Disney may have been convinced that this film was not worth investing in an expensive marketing campaign, a blanket, such as “Moana 2” or “Inside Out 2.” Is spending money more dangerous when you try to sell the original? certainly. But it becomes a prophecy of self-realization at some point whether Disney is not ready to take this full jump of faith-especially in light of the response to the film, in which we will dive here in a moment.

This is partly due to the dull marketing campaign in the period before the release, and the studio was also unable to take advantage of a wonderful oral word frankly spread in “ELIO”. As of the writing of this report, the film carries a good critical approval rating of 84 % on spoiled tomatoes, but the rating of a 91 % audience. It also features Cinemascore, one of the best indicators that we have when it comes to how to hold the movie after the weekend. Simply put, I really liked the critics and the masses you are watching.

The problem? Without a greater shift at the opening weekend, it will be very difficult for this movie to reach a large saturation point enough with the fans to make it direct success. In its review, Jeremy Mattai’s movie “Ilio” was called the best original since “COCO”, “COCO”. A movie that has achieved nearly $ 815 million worldwide. It was granted, that was in a completely different time for the industry, but it is much easier to benefit from the opening of $ 50 million than its opening of $ 20 million. Even if the word is great, this only means a lot when the opening weekend number is very low for a movie of this size.

It is very appropriate, in general, that Pixar be released in the middle of the summer. “Inside Out 2” is literally the largest animated movie ever (Shortly) after hitting theaters last summer. Therefore, it is not a problem by nature, Disney decided to release “ELO” directly in the heart of the summer movie season. It ended until the problem is the most stringent competition that this film had to confront this movie.

Universal’s Live-Action “How to Train your drank” is well held after the huge weekendWithdraw another $ 37 million and export the plans. This is a family movie that tries to reach the same audience, as with Disney “Lilo & Schitch”, which made 9.7 million dollars on the fifth weekend and quickly concludes on a billion dollar brand worldwide. Adult audiences also had “28 years” to attract their attention. This was given, this is a less direct competition, but it still attracts attention though. Everything has been added to make a difficult situation more difficult. At a different weekend, who knows? Perhaps this movie was a little better in the fall or more than Thanksgiving. On the crowded weekend in late June, though, was buried.

Perhaps more than any other playing factor here, Disney only does not bear responsibility. When the epidemic was struck in 2020, it was “up” in the early stages of its theatrical course. Disney decided to accelerate the movie to Disney+ under unprecedented circumstances. Unfortunately, this has become a trend, with the likes of “Soul”, “Luca” and “Turning Red” all of them will go to Disney+ without any additional cost to subscribers over the next two years. At a time when the broadcast was already working to keep the masses at home, people were taught that Pixar movies – especially original studio films – were “free” mainly on Disney+.

Disney Bob Eugeger’s CEO admitted this, saying in 2023“I think this may have created an expectation in the audience that they will eventually be broadcast and perhaps quickly, and there was no urgency.” It is very difficult to repeat the genie in the bottle instead of allowing it to go out. Re -Training the fans to return to the theaters of these films will require incredibly voltage, and perhaps it will cost a lot of money that may not be returned immediately.

“Elio” suffered from Pixar as a result of those short decisions driven by panic, but its failure cannot be a reference to Disney that Pixar’s origins are not worth doing. I have previously argued “Inside Out 2” was a positive evidence that Pixar needed to stay in the path of origin. In light of the disappointing weekend of this movie, this may be true ever. It is just that Disney needs to fully fall behind the movie next time.

“Elio” in theaters now.