23andme customer notification of bankruptcy and potential demands – the final date of the file is July 14

23ndme, the giant test giant that was estimated at billions, is now moving in Chapter 11 of bankruptcy and notifying millions of current and previous customers that they may be eligible to submit claims as part of the restructuring process. The company and 11 of its subsidiaries, including Lemonaid Health and LPRXONE, It was presented to protect bankruptcy On March 23 this year in the eastern region of Missouri. The customers were alerted on Sunday that they had until July 14 to submit claims for the inconsistent losses.

The bankruptcy follows 18 months for 23ndme, characterized by low sales, executive departures and devastating violation of data that are subjected to sensitive personal information of about 7 million users. The breach, it was publicly disclosed in October 2023Opinional customers, years of birth, marks of relationships, percentage of common DNA with relatives, asset reports, and self -reported sites, According to the techcrunch. The repercussions raised multiple collective lawsuits and a wave of customer ingredients that strongly undermine the work of the company facing the consumer.

Now, customers who were affected by this breach – and specifically those who were notified by 23andme that their information was at risk between May and October 2023 – may provide what is known as a Claiming the cybersecurity accident. Those who have suffered from financial or other damage due to breach can make a claim as part of the bankruptcy issue. Customers with other types of grievances have nothing to do Package of the history of the general tape.

It also has Congress Expresses concerns about the effects of privacy From bankruptcy.

The fall of 23andme from grace was quickly, and its problems worsened by expanding the ambitious and assigned to digital health and the doctor remotely, which included 400 million dollars The acquisition of Lemonaid Health in 2021. It is originally aimed at diversifying 23ndme offers beyond the consumer DNA test, and the financial resources of 23andme and failed to provide the growth of the company.

A proposed settlement of $ 30 million in a related collective lawsuit against the electronic attack Still waiting Due to bankruptcy procedures. (23ANDME Lawyers says that the settlement is now a dispute after the company is bankrupt.

Techcrunch reached 23andme for comment.