1 billion dollars from the berries Fruitist Hires Chief Tech Finance as the new CFO

Photo of author

By [email protected]



Good morning. FRUITIST, an excellent “Superfruit” brand known as wild, cherries, berries, and berries, shakes the snack industry and adds the financial manager as Unicorn Financials.

Rich Sullivan joins the start of Los Angeles from SurveyMonkey, a global survey via the Internet, where he held the position of financial manager since 2022. Fruitist, which was founded in 2012 known as Agrovision, won its first consumer products in 2020, and recently exceeded $ 400 million in sales The annual, exceeded a rating above $ 1.

Among the main financiers are the Ray Dalio Family Office (founder of Bridgewateer Associats), Aliment Capital, Goldman Sachs, BarclaysAnd Iab and BBVA. More than 12,500 retail stores increase in 28 countries – including Wal MartWhole Foods, and Costco – Employing about 1,200 people worldwide.

Sullivan brings more than 20 years of experience, including the roles of the financial manager in Acorns, VP to finance companies and FP & A on Twitter. He previously held leadership positions for financing and operations at Dreamworks Animation SKG and STX Entertainment.

What attracted it to the emotions of fruit is the intersection of the task and the market opportunity. Sullivan told me: “I personally inspired the mission of creating a fun and nutritious snack,” adding that making a very important effect for him.

He said: “FRUITIST has reached a critical point in its growth cycle where financial leadership could have a material impact,” as funding was seen as a navigation system to help enable the company’s strategy.

Sullivan believes that the Fruitist market opportunity is strong as consumers become more aware of health and want to pay the price of distinguished products. I think an example is the effect of GLP-1, and anti-obese drugs in changing how people are shopping, eating food and snacks.

According to Steve Magami, co -founder and CEO, “Financial Leadership and Deep Capital Market experience will enhance the basis of a fruit player with the continued growth of the world and the expansion of our arrival in new consumers.”

When asked about the possible public subscription, Sullivan said: “It is too early to know what the future hides.” According to a representative of Friitist, the company has not announced any official plans at this time.

As the financial manager, Sullivan’s job is to ensure the creation of a fruit to achieve its goals and to preserve the strategic options, as he told me. “The company has done a great job in distinguishing itself by creating a distinguished brand,” he said.

FRUITIST uses artificial intelligence to assess the quality of berries and applies various advanced research, post -harvest storage technology, data analyzes, robots, and bee vaccination. The company grows fruit in more than 10 exact climates on its farms in the United States, Peru, Mexico, Chile, Morocco, Egypt, India and China.

Regarding the definitions, Sullivan said that operational inputs such as these should be proactive, but the fruit is in a good position to move in such challenges.

Sullivan is not only the FRUITIST financial manager but also a fan of its products – the balloons are his favorite.

“I love cooking, and I think I will learn how to make a lot of stubborn recipes,” he said.

Sherrill Istra
[email protected]

Leaders

Stephen (Steve) Miller EVP and CFO are set from Sport and huge entertainmentIt is an integrated sports media company, effective on October 2. Miller has been the financial manager and Secretary of the Warker Parker Fund since 2011, and she was the financial architect for the company’s financing tours and its direct list on the New York Stock Exchange. Before Warby Parker, Miller was the financial manager and SVP for the Development of Companies for Research Majestic and VP in the Department of Technology and Life Sciences at Comeica Bank.

Without Newman, EVP of financing and financial manager ATI Inc. (NYSE: ATI), it will retire on March 1, 2026. The company is conducting a search for its successor. Rob Foster, ATI VP for financial and operational strategies, will lead to the development of the 2026 financial plan for ATI.

A big deal

Randstad released “The workplace scheme in Gen Z“Whoever finds that young workers are only 1.1 years old in their first jobs, leaving ambition and job growth rather than not hardening.

One out of all three employees plans to change jobs during the next year, noting the lack of progress and purpose of the main reasons. The impact of artificial intelligence across the sectors contributed to the decrease in beginners’ jobs, according to Randstad. Meanwhile, 75 % of the Gen Z International employees use Amnesty International to raise a level – more than any other generation – unequal to the risks of official training to create a new digital gap.

The report relies on visions of more than 11,000 workers in 15 markets, and analyzes more than 9 million jobs worldwide.

deepen

“The M & A Dance: Ordergies Tynergies and creating value in public companies’ acquisitions” is a report from KPMG that explores the reason for capturing a sustainable value of integration and purchases can be a challenge and provides some solutions. the Searching search Creating value in the integration of public companies and acquisitions by analyzing the total shareholders ’return (TSR) for the relevant index (for example, S&P)-a modified measure of the market isolates the performance of the deal from the wider sector trends.

Hearing

“Despite its importance and advanced requirements, accounting is often understood. It is time to close books on the old stereotype” cemetery “and open a new chapter – where accountants are reliable leaders tomorrow.”

– Dipti Gulati, CEO of Audit and Assurance in Deloitte & Touche LLP, written in A. luck Category.

This is the CFO Daily web version, a newsletter about trends and individuals who make up corporate financing. Subscribe for free.



https://fortune.com/img-assets/wp-content/uploads/2025/09/CFO-Daily-Rich-Sullivan-CFO-Fruitist.jpg?resize=1200,600

Source link

Leave a Comment